About the Author

Mark Haertzen

Mark Haertzen is a native of Lexington, Kentucky and a graduate of the University of Kentucky. During his 60-year entrepreneurial journey, Haertzen conceived more than fifty businesses, inventions, concepts, and charitable endeavors, some of which ended well and others that didn’t.

They include a drive-thru coffee shop, marketing service, real estate brokerage firm, residential subdivision, technology company, appliance manufacturer, line of cocktail mixes, board game, and a chain of self-storage facilities. Rocket Man, Inc. was his most significant venture and Stay Thirsty is his most recent endeavor.

When Haertzen isn’t writing or working on his next business venture, he enjoys playing poker, boating, and sitting on the beach. Mark lives with his wife, Debbie, in LaGrange, Kentucky. They have two grown sons and a granddaughter.

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Michael E. Brown

Mike E. Brown, (a.k.a. Browny), a freelance writer in Louisville, KY, helped Mark write this book. Brown has won numerous awards, including more than 80 ADDY’s during his diverse career. As a contributor to Stay Thirsty, Mike brought his own passion for entrepreneurship to the project.